Writing Articles - the building blocks

Whenever the subject of writing articles or sales copy arises, the general reaction almost invariably is "Oh, I can't write/wont write/I'm hopeless at it, etc.
But let's face it, most of us had to do it at school...like any task it can be learned.
For those with an inbuilt aversion to putting pen to paper, I shall be offering alternative methods designed to getting around this in my next few postings.
But, for those of you who feel that you have the aptitude, but are perhaps a little rusty on compiling and writing copy, let me offer the following :
Before ever putting pen to paper (I'm old-fashioned, I write longhand, edit, proofread and only then commit it to screen) you must decide on your subject.
This should not be a difficult choice...after all, you know your product inside-out (or should !), and you also know which marketing strategies work for your particular niche...so write about what you know.
But writing an article that is informative and captures the interest of your readers needs to be well researched to ensure that the information you are offering is fresh, up to date and correct in its details.
It also needs to be in a style that is well laid out and flows in a logical sequence.
For this to occur every writer needs to sink a few pints of creativity...for some this flows naturally, where others tear their hair out, both literally and figuratively, while suffering from the dreaded Writers' Block.
Forming words and sentences that put images in the readers' mind is an art which requires a certain flair that only a healthy dose of creativity can provide.
How a writer splices together words, sentences and paragraphs to create an article will determine the articles fate...if the author gets the equation right, then he has a succesful, popular piece of prose, if he doesn't... !
But getting back to the dreaded Writers' Block...what do you do when faced with a blank sheet of paper, with nothing coming to mind ?
This self-same problem has turned authors, many of them famous, to drink (cheers!)
But for every problem there is a solution, and in my next posting we shall look at these.
Until then...don't despair !

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http://www.info4income.co.uk/sales

Why you MUST attract visitors to your site

For most people, the whole reason for maintaining a website is to make money, and it's a sad fact of life that, unless you have an effective strategy to attract visitors, and in particular prospective buyers then you will fail to achieve your objective.
Most large companies, both on- and offline spend huge sums in advertising and marketing strategies in order to maintain and increase their image and market position.
However, as a small, or medium sized marketer your advertising budget and resources will of neccessity be much more modest than those of the industry giants, but you still have to maintain an active profile if you expect to market your product...but how ?
The answer lies in generating effective low-cost, high volume visitor traffic to your site...obviously, not every visitor will buy, so the more the merrier !
Of course, the conversion rate of visitors to buyers will depend on the effectiveness of your sales copy, the attractiveness of your product and the appeal of your website.
These are variable, and should be regularly tested, but the one invariable is ... no traffic, no sales !
With that said, my subsequent postings will investigate strategies which are guaranteed to generate large volumes of traffic to your site.

Attracting