In my previous posting I promised to address the problems experienced by many writers...lack of creativity and the dreaded 'Writers' Block', so here goes :
The solution to these problems lie in developing a logical plan of action, which, after all forms the basis for solving any problem.
Every professional writer, whether they specialise in fiction, non-fiction, or commercial copywriting, including journalists invariably carry a little black book in which they note ideas and plots as they come to mind for future reference...ideas and creativity can strike at any time, which can later be developed into unique material.
But when developing ideas into a finished product, we need to be in the right frame of mind.
Ideally you need a workplace that is comfortable and in which you feel relaxed.
Creativity needs these conditions as distractions and negative vibes will be counter-productive to your creative flow...but once you are happy with your writing environment, it's then time to get down to the creation of your article, and initially this consists of research.
Remember, once you have posted your opus magnum on line, it has the potential of being read by literally thousands of people, so at the very least you need to get your facts straight !
Don't disregard research - check your facts and the latest developments in your particular industry - your aim should be to present yourself to your readers as a professional front-runner.
Old, or out-of-date information will not do your reputation or the perception of your product/services any favours.
When undertaking research and checking facts that you intend using in your article or copy, identify the main points and jot these down as rough headers...then do the same with secondary points for use as sub-heads.
By the end of your research period you will then have a skeleton on which to hang the flesh of your article.
If that sounds a bit gory, hang on in there, and in my next posting I will show you how to cook it all up into a tasty article !
Until next time - Bon Appetite
Frank
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