Monday, 2 April 2007

Starting an online business...Part 5

Welcome back...
continuing with our 'negative/positive' theme, let's consider one of the negatives we previously identified, namely, lack of your own product to promote.
Of course, if you have chosen to concentrate on the Affiliate Marketing route, then this is not a problem, as you are marketing and selling other people's products.
If, however, your strategy involves selling your own products, then the obvious question is...which products, and how will you source them ?
Perhaps you would like to market a product associated with an idea, a hobby or a particular passion...but unless you are able to produce this for yourself, then where do you go from there ?
The answer is that a huge amount of 'information' products already exist, many produced by experts in their field, but who have no concept of marketing.
Try searching in Google, using a general search term such as 'Resale rights', 'Information products', and then refining your search to cover the type of product that interests you.
By negotiating resale rights, or possibly a Joint Venture with the copyright owner you could then rebrand this product to offer to your chosen market.
Blog postings aren't suitable for discussing any subject in depth...the idea being to indicate various ideas, methods and strategies.
For further information, and links, on this and any other subject discussed, then post a comment and i'll do my best to answer your query.
In my next post i'll be looking at marketing


Copyright Frank Sutton 2007

"To find the best opportunities in online marketing" visit:
http://www.info4income.co.uk/sales

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