A really simple and free method to attract traffic to your site is a strategy known as 'Viral Marketing'.
The real benefits of this strategy are that it's free, and once implemented will run on autopilot.
Simply put, Viral Marketing allows you to propagate your sales message like a virus.
To achieve this, you encourage visitors to your site to pass on information about your site to others.
Of course an incentive is required, but even a simple strap-line at the end of a free article, such as "If you have enjoyed this article, please feel free to forward it to a friend" should have the desired effect.
Or, you could offer a free demo of your product, and provide a "Share this with a friend" button.
Basically, this same method can be duplicated on all your articles, webpages etc. and your customer list will expand exponentially.
Used in conjunction with your other marketing strategies, this is yet another proven method of attracting visitors, and hopefully buyers, to your site...it's a sad fact of life that you may have the best product and the most attractive website ever, but unless potential customers are aware of your offer, then your sales graph will be as flat as a politician's promise !
For the best work-from-home opportunuties, visit:
http://www.info4income.co.uk/sales
Showing posts with label "Internet Marketing for Home-Based businesses". Show all posts
Showing posts with label "Internet Marketing for Home-Based businesses". Show all posts
Wednesday, 9 May 2007
Monday, 23 April 2007
Attracting visitors to your site...
You have your product, you have a website that you are happy with...but, unless you can attract targetted, potential customers to your site, then, my friend, you are dead in the water !
If your intention is to market 0nline then it is imperative that you attract qualified potential buyers to your site...people who are actively searching for the type of product that you are offering.
If you are a 'newbie' to Internet Marketing, and your advertising budget is as flat as a politician's promise then you will be looking for a proven strategy which will not cost you an arm and a leg, or, preferably, FREE !
The answer lies with search engines and directories (eg: Google & Yahoo) who offer a great source of free traffic to your site...in exchange, all you are required to do is to provide keyword-rich content in your site to enable the search engine 'spiders' to evaluate your content.
In case you are an arachnaphobe, let me just explain that 'spiders' in this context refer to automated programmes that search the Web, and index sites on behalf of the search engines to enable them to compile a 'league table' of sites in specific niches.
Although the 'spiders' will eventually discover and evaluate your site, a little effort on your part will speed-up the process.
Each search engine uses different criteria and processes to compile their data, so it's worthwhile investigating each search engine to find out what these are.
A word of warning here...there are several sites on the Web who offer, for a fee, to submit your site to the search engines...my advice would be - don't bother...you can do the job easier, cheaper and probably better yourself.
Another way to enhance your chances of achieving high ranking in the search engines is to launch your own blog, and then to post regular copy...'spiders' love regular, fresh information, and your rating will rise accordingly.
If you feel that you would like to start your own blog, then visit; www.blogger .com...it is really easy, and there is a host of information on this site to get you up and running.
In the meantime, if you have questions, or comments, please post them here.
Until next time, be lucky !
Frank
"For the best work-from-home opportunities", visit:
http://www.info4income.co.uk/sales
If your intention is to market 0nline then it is imperative that you attract qualified potential buyers to your site...people who are actively searching for the type of product that you are offering.
If you are a 'newbie' to Internet Marketing, and your advertising budget is as flat as a politician's promise then you will be looking for a proven strategy which will not cost you an arm and a leg, or, preferably, FREE !
The answer lies with search engines and directories (eg: Google & Yahoo) who offer a great source of free traffic to your site...in exchange, all you are required to do is to provide keyword-rich content in your site to enable the search engine 'spiders' to evaluate your content.
In case you are an arachnaphobe, let me just explain that 'spiders' in this context refer to automated programmes that search the Web, and index sites on behalf of the search engines to enable them to compile a 'league table' of sites in specific niches.
Although the 'spiders' will eventually discover and evaluate your site, a little effort on your part will speed-up the process.
Each search engine uses different criteria and processes to compile their data, so it's worthwhile investigating each search engine to find out what these are.
A word of warning here...there are several sites on the Web who offer, for a fee, to submit your site to the search engines...my advice would be - don't bother...you can do the job easier, cheaper and probably better yourself.
Another way to enhance your chances of achieving high ranking in the search engines is to launch your own blog, and then to post regular copy...'spiders' love regular, fresh information, and your rating will rise accordingly.
If you feel that you would like to start your own blog, then visit; www.blogger .com...it is really easy, and there is a host of information on this site to get you up and running.
In the meantime, if you have questions, or comments, please post them here.
Until next time, be lucky !
Frank
"For the best work-from-home opportunities", visit:
http://www.info4income.co.uk/sales
Monday, 2 April 2007
Starting an online business...Part 5
Welcome back...
continuing with our 'negative/positive' theme, let's consider one of the negatives we previously identified, namely, lack of your own product to promote.
Of course, if you have chosen to concentrate on the Affiliate Marketing route, then this is not a problem, as you are marketing and selling other people's products.
If, however, your strategy involves selling your own products, then the obvious question is...which products, and how will you source them ?
Perhaps you would like to market a product associated with an idea, a hobby or a particular passion...but unless you are able to produce this for yourself, then where do you go from there ?
The answer is that a huge amount of 'information' products already exist, many produced by experts in their field, but who have no concept of marketing.
Try searching in Google, using a general search term such as 'Resale rights', 'Information products', and then refining your search to cover the type of product that interests you.
By negotiating resale rights, or possibly a Joint Venture with the copyright owner you could then rebrand this product to offer to your chosen market.
Blog postings aren't suitable for discussing any subject in depth...the idea being to indicate various ideas, methods and strategies.
For further information, and links, on this and any other subject discussed, then post a comment and i'll do my best to answer your query.
In my next post i'll be looking at marketing
Copyright Frank Sutton 2007
"To find the best opportunities in online marketing" visit:
http://www.info4income.co.uk/sales
continuing with our 'negative/positive' theme, let's consider one of the negatives we previously identified, namely, lack of your own product to promote.
Of course, if you have chosen to concentrate on the Affiliate Marketing route, then this is not a problem, as you are marketing and selling other people's products.
If, however, your strategy involves selling your own products, then the obvious question is...which products, and how will you source them ?
Perhaps you would like to market a product associated with an idea, a hobby or a particular passion...but unless you are able to produce this for yourself, then where do you go from there ?
The answer is that a huge amount of 'information' products already exist, many produced by experts in their field, but who have no concept of marketing.
Try searching in Google, using a general search term such as 'Resale rights', 'Information products', and then refining your search to cover the type of product that interests you.
By negotiating resale rights, or possibly a Joint Venture with the copyright owner you could then rebrand this product to offer to your chosen market.
Blog postings aren't suitable for discussing any subject in depth...the idea being to indicate various ideas, methods and strategies.
For further information, and links, on this and any other subject discussed, then post a comment and i'll do my best to answer your query.
In my next post i'll be looking at marketing
Copyright Frank Sutton 2007
"To find the best opportunities in online marketing" visit:
http://www.info4income.co.uk/sales
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